Silverstone Park

CMC Media Ltd handles PR for dynamic business estate Silverstone Park – adjacent to the Silverstone Formula 1 circuit on the Bucks-Northants border.

We started PR work on this project when developer MEPC took over management of Silverstone Park in late 2013.

Since, we’ve played an integral role in helping MEPC build the Silverstone Park brand and business offering.

Silverstone Park is now a global business destination, chiefly in high-tech engineering/manufacturing across sectors such as automotive, defence, electronics and software development, marine, medical devices and motorsport.

Increasingly it is on the radars of both government and senior industry organisations in the UK and overseas, whilst also becoming a strong voice in the Cambridge-Oxford Arc debate.

Business of the year 2019 award runner up
Business of the year 2019 award runner up

Our work on this project extends to the increasingly influential Silverstone Technology Cluster of which Silverstone Park is a founding member.

At a glance our role includes:

  • Social media activity
  • News/profile/promotion
  • Media liaison/activity (inc. regional TV coverage)
  • Copywriting for web, print, other
  • Liaison with business community, Government & industry
  • Business networking events
  • PR/marketing strategy with MEPC and fellow appointed agencies

Of interest…

In 2015 MEPC’s promotion of Silverstone Park – of which CMC Media played its part – won the ‘Best Marketing Campaign: Mixed Use’ award at the high profile Property Marketing Awards.

In 2017, CMC Media Director Carl McKellar joined Silverstone Park Commercial Director Roz Bird as she was ‘sworn in’ as one of Grant Thornton’s elite ‘100 Faces of a Vibrant Economy’.

In 2018, Silverstone Park was shortlisted for awards at the UK Science Parks Association’s (UKSPA) annual conference.

In 2019, Silverstone Park’s work with local schools – its Inspiration for Innovation careers programme – won it the ‘Best Community Engagement Project 2019’ at Hermes Real Estate’s Responsible Property Investment Awards. Elsewhere it was also judged runner-up in the Business of the Year at the SME Northants Business Awards.


LinkedIn: Silverstone Park
Twitter @silverstonepark