CMC Media Ltd is a specialist PR/communications agency with a proven track record for loyalty and getting the job done, particularly in the highly competitive world of motor sport.
The company was founded in 2013 by Carl McKellar who previously handled PR for Britain’s premier motor racing category, the British Touring Car Championship. He has also covered Formula 1 for national newspapers as well as other international motor sports for senior print and online publications.
Carl’s background is as a trained journalist. In 1997 he became Media Officer for Renault’s motor sport activity in the UK (its Spider sportscar, Formula Renault single-seater and Clio Cup ‘hot hatch’ championships plus teams in British Formula 3 and rallying).
In 2004 he was appointed Media Officer for the BTCC and was part of a team that in the next nine years helped return the championship back to the levels of popularity it had not enjoyed since the mid-Nineties (trackside crowds of 40,000, live ITV4 coverage etc).
Carl has continued his links with the BTCC thanks to a highly proactive PR campaign with one of the championship’s race teams, Rob Austin Racing.
Also under his own CMC umbrella, he has gone on to cover the World Rally Championship and World Rallycross events for Red Bull and in 2015 was called on to manage Renaultsport UK’s PR again.
Since 2013 he has handled PR for leading property developer MEPC’s exciting development of the Silverstone Park business estate next to the Silverstone Formula 1 circuit as well.